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Financial Services and Information Technology Lab: Marketing Resources

Welcome to the FSIT Lab resource guide!

Marketing

Marketing

  • Claritas Consumer Point – Geo-demographic marketing research

  • DirectRT – Reaction time measuring program for lab experiments

  • MarkStrat – Online learning software for strategic marketing

  • MediaLab – Questionnaires and multi-media experiments

Questions?

Adrian Mihailescu
Director of Technology

(202) 885-1904
adrian@american.edu

IT Help Line: (202) 885-2550

Financial Services & IT Lab
Mon-Fri: 9:00 a.m. - 11:00 p.m.
Sat/Sun: 12:00 p.m. - 8:00 p.m.

Student Lab
Mon-Fri: 7:45 a.m. - 9:00 p.m.
Sat/Sun: 9:00 a.m. - 6:00 p.m.

Find the reservation form on the FSIT lab site: https://www.american.edu/kogod/research/labs/fsit/