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Simmons Tutorials

This guide contains tutorials for the MRI Simmons database.

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MRI Simmons provides insights on the American consumer via their surveys. It's a really powerful tool with thousands of data points, but it can be a bit tricky to use. The tutorials listed on this page will help you use MRI Simmons to access the attitudinal and behavioral data that you need. 

Simmons Video Tutorial

Citing Data from Simmons

Simmons should be cited as a dataset. In APA, this would look like:

Simmons Research LLC. (2017). Spring 2017 NHCS adult study 12-month [Data file]. Available from Simmons OneView database.