MRI Simmons provides insights on the American consumer via their surveys. It's a really powerful tool with thousands of data points, but it can be a bit tricky to use. The tutorials listed on this page will help you use MRI Simmons to access the attitudinal and behavioral data that you need.
Provides access to U.S. adult and teen consumer data on product and brand usage, spending behavior, media habits, and more. Data is pulled from the National Consumer Study (NCS) and the Simmons National Hispanic Consumer Study (NHCS). Experian Simmons OneView can be used to create customized reports and graphs. ** Access limited to 55 simultaneous users. ** ** Please click on the user profile icon and select 'Logout' when exiting to release the session for another user. **
