MRI Simmons provides insights on the American consumer via their surveys. It's a really powerful tool with thousands of data points, but it can be a bit tricky to use. The tutorials listed on this page will help you use MRI Simmons to access the attitudinal and behavioral data that you need.
Note that as of Fall 2023, Simmons is in the process of moving from MRI Simmons Insights (1.0) to Catalyst (2.0). The data is the same but Catalyst provides some reports not available on Insight and the displays and interface are a bit different.
When you log in to Simmons from here or from our database list, you'll be taken to the Catalyst platform but you can switch over to Insight by selecting "Launch 1.0" at the right side of the landing page:
Provides access to U.S. adult and teen consumer data on product and brand usage, spending behavior, media habits, and more. Data is pulled from the National Consumer Study (NCS) and the Simmons National Hispanic Consumer Study (NHCS). Experian Simmons OneView can be used to create customized reports and graphs.
** Access limited to 55 simultaneous users. **
** Please click on the user profile icon and select 'Logout' when exiting to release the session for another user. **
For a tutorial on how to use the Catalyst platform, take a look at this guide from Marist University: How to Create a Crosstab in Catalyst
This tutorial shows you how to create and run a crosstab using the Simmons Insight (version 1.0) platform.
You can find an Insight guide and video tutorials on this webpage from Ohio University Libraries: Simmons Insight Tips & Tricks
Simmons should be cited as a dataset. In APA, this would look like:
Simmons Research LLC. (2017). Spring 2017 NHCS adult study 12-month [Data file]. Available from Simmons OneView database.
