Welcome to the MKTG 300 course research guide. The resources linked here will be helpful as you navigate the assignments for your class. Below, you will see a general collection of helpful databases, but you may find it most useful to use the tabs to the left.
For your environmental scan, take a look at the industry databases.
When you begin working on your brand analysis, doing research on the company will be useful. From there, Simmons will help you learn about the choices consumers make about your brand.
