Subject Guides: MKTG 300: Principles of Marketing: Home

Business Librarian

Katie Hut

she/her/hers

Email Me

Subjects: Business, Economics

Click to Chat with a Librarian

Text: (571) 248-7542

Welcome!

Welcome to the MKTG 300 course research guide. The resources linked here will be helpful as you navigate your Brand Analysis assignment.

For your environmental scan, take a look at the industry databases.

When you begin working on your brand analysis, doing research on the company will be useful. From there, Simmons will help you learn about the choices consumers make about your brand.

Business News

Bloomberg.com
First time users: Create an account by visiting the Bloomberg registration page. Enter your @american.edu email address, then enter the verification code.
Bloomberg.com is a news source that provides global news and analysis, as well as focused business-specific coverage on companies, industries and markets. Includes access to Bloomberg Businessweek articles. Does not include the securities and financial information that can be found on the Bloomberg Terminal Workstations in Bender Library and the Kogod FSIT lab.
Economist.com
Authoritative weekly newspaper focusing on international politics and business news and opinion.
Includes mobile app and subscriber-only podcasts and events.
For quick access, click on the link above.
For a personalized experience or in the app, visit https://www.economist.com/, select the option to Log In, choose SSO, and select American University Library (not American University) from the list of institutions.
Financial Times
The latest UK and international business, finance, economic and political news, commentary and analysis from the Financial Times.
** Registration required. Only current AU students, faculty, and staff are eligible to register for and access FT.com **
New York Times (website access)
First time users: Follow the instructions in the library's account registration guide.
Access to the website of the New York Times - one of the world's leading newspapers.
Includes access to the New York Times InEducation curated reading lists.
Click the Log In button and sign in to access full news content 1981-present.
Washington Post
Full access to Washington DC's daily Pulitzer-Prize winning newspaper featuring local, national and international news.
Registration required! Follow these instructions to register for or troubleshoot your AU-sponsored account.
Once your account is verified and subscription connected to AU's organization, sign in at https://www.washingtonpost.com to access.
Wall Street Journal
NEW! Registration required! Please click on the database link for instructions on registering for or reactivating your AU-sponsored account.
Once your account is activated, sign in on https://www.wsj.com/ to access.
Full access to the Wall Street Journal, with global coverage of business and financial news, in addition to national and international news. Includes English, Chinese, and Japanese editions.