Welcome to the MKTG 300 course research guide. The resources linked here will be helpful as you navigate the assignments for your class. Below, you will see a general collection of helpful databases, but you may find it most useful to use the tabs to the left.
For your environmental scan, take a look at the industry databases.
When you begin working on your brand analysis, doing research on the company will be useful. From there, Simmons will help you learn about the choices consumers make about your brand.
Contains more than 28,000 sources from over 200 countries in 23 languages. Includes Wall Street Journal television transcripts and newswires. **If you receive an error page when attempting to access Factiva, please clear your browser following the instructions in the library's FAQ, How do I clear my web browser's cache and cookies?**
Online access to Advertising Age, a marketing trade publication that focuses on media sales, advertising, digital marketing, public relations, and more. Includes special reports and lists related to top agencies and marketing blogs. ** This database can only be accessed when connected to the secure campus network (includes AU VPN). **
Winmo contains all the data formerly contained in Advertising Redbooks and provides information about advertisers and ad agencies. This database lists over 19,000 advertisers that have at least $200,000 in advertising expenditures, the media they advertise by, as well as over 12,500 ad agencies that represent them. **Access limited to a single concurrent user.**