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MKTG 300: Principles of Marketing

Introduction to Industry Research

The databases listed below, under Starting Point, are resources that we subscribe to that build and distribute industry reports. While these databases will be helpful, remember to also use the websites of the industry trade organizations to help you better understand the industry as a whole. Trade organizations are helpful for research purposes because they often do their own research and distribute their own reports. You might find these websites by doing general internet searches combining words that describe your industry + words like association, organization, federation, and institution. 

Starting Point - Main Industry Research Databases

Scholarly Databases for Industry Research