The databases listed below, under Starting Point, are resources that we subscribe to that build and distribute industry reports. While these databases will be helpful, remember to also use the websites of the industry trade organizations to help you better understand the industry as a whole. Trade organizations are helpful for research purposes because they often do their own research and distribute their own reports. You might find these websites by doing general internet searches combining words that describe your industry + words like association, organization, federation, and institution.
Provides 600 yearly industry reports covering consumer markets, financial services, media, retail, leisure, and industrial spaces for the U.S. and select international markets. Mintel Trends also available. Note: You will be asked to create a free, personal account with your american.edu email address in order to access this database.
A global business information resource that provides market and industry intelligence, company SWOT analyses, country PESTLE reports, forecast data and news. Also includes the add-on databases Country Statistics, Financial Deals Tracker, Company Prospector, Investment & Advisory Prospector, Company Report Generator, and Market Data Analytics, under the databases link on the start page.