Subject Guides: Marketing: Advertising

Business Librarian

Katie Hut

she/her/hers

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Trade & Professional Associations

Industry Overviews & Data

AdAge Datacenter This link opens in a new window
Rankings, lists, and data on marketing, media, advertising, and digital industries provided through AdAge.com. Includes detailed information on company family trees, advertising spending, media properties, jobs data, and annual industry statistics.
Navigate to Datacenter via the link in the header on the Ad Age website.
** Access to this resource is temporarily unavailable as of June 10, 2024. **
Winmo This link opens in a new window
Winmo contains all the data formerly contained in Advertising Redbooks and provides information about advertisers and ad agencies. This database lists over 19,000 advertisers that have at least $200,000 in advertising expenditures, the media they advertise by, as well as over 12,500 ad agencies that represent them.
**Access limited to a single concurrent user.**
Business Source Premier This link opens in a new window
Search tip: Select "Industry Profiles" from the main search page.
eMarketer Insider Intelligence This link opens in a new window
eMarketer provides analysis, market data, and statistics on the internet, e-commerce, online marketing, social media, and emerging digital technologies around the world.
** Users may sign up to receive report notifications and custom alerts and may need to check their ProofPoint Digest emails or visit spam.american.edu to release messages.
See OIT's video for step-by-step instructions. **
IBISWorld Industry Reports This link opens in a new window
Enter advertising in the search box
Mintel Academic and Market Sizes This link opens in a new window
Enter advertising in the search box
SRDS Media Planning This link opens in a new window
Contains media information, including publication overviews, advertising rates, deadline dates and contact data for print and broadcast media. Includes Claritas 360 for analysis of customer data and markets.
Vivvix This link opens in a new window
Provides five-years of historical data on ad expenditure and a summary of U.S. advertising across print, radio and television media by companies, some of which is on the brand level.
**Access limited to 3 concurrent users.**

Web Resources

Historic Ads

Ad*Access
The Ad*Access Project, funded by the Duke Endowment "Library 2000" Fund, presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955
The Advertising Archives
Free registration required.
Collection of 50,000+ advertisement images from the US and Britain
The Prelinger Archive
A collection of over 60,000 "ephemeral" (advertising, educational, industrial, and amateur) films.

Books

Historic Ads

The Advertising Age Encyclopedia of Advertising by John McDonough; Karen Egolf
ISBN: 1579581722
Publication Date: 2002-11-22
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Encyclopedia of Major Marketing Campaigns by Thomas Riggs (Editor)
ISBN: 9780787630423
Publication Date: 2000-01-01
This reference looks at 500 major marketing and advertising campaigns of the 20th century from a historical perspective and several related initiatives of earlier years that developed the basis for present day advertising.