Provides 600 yearly industry reports covering consumer markets, financial services, media, retail, leisure, and industrial spaces for the U.S. and select international markets. Mintel Trends also available. Note: You will be asked to create a free, personal account with your american.edu email address in order to access this database.
Contains media information, including publication overviews, advertising rates, deadline dates and contact data for print and broadcast media. Includes Claritas 360 for analysis of customer data and markets.
Winmo contains all the data formerly contained in Advertising Redbooks and provides information about advertisers and ad agencies. This database lists over 19,000 advertisers that have at least $200,000 in advertising expenditures, the media they advertise by, as well as over 12,500 ad agencies that represent them. **Access limited to a single concurrent user.**
Rankings, lists, and data on marketing, media, advertising, and digital industries provided through AdAge.com. Includes detailed information on company family trees, advertising spending, media properties, jobs data, and annual industry statistics. ** This database can only be accessed when connected to the secure campus network (includes AU VPN). **
The Ad*Access Project, funded by the Duke Endowment "Library 2000" Fund, presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955