Online access to Advertising Age, a marketing trade publication that focuses on media sales, advertising, digital marketing, public relations, and more. Includes special reports and lists related to top agencies and marketing blogs. ** This database can only be accessed when connected to the secure campus network (includes AU VPN). **
Winmo contains all the data formerly contained in Advertising Redbooks and provides information about advertisers and ad agencies. This database lists over 19,000 advertisers that have at least $200,000 in advertising expenditures, the media they advertise by, as well as over 12,500 ad agencies that represent them. **Access limited to a single concurrent user.**
Passport is a global market information database examining countries, consumers and industries. It offers integrated access to internationally comparable statistics, market reports and interactive visualization tools. **Access limited to current AU faculty, students, and staff.**
Provides 600 yearly industry reports covering consumer markets, financial services, media, retail, leisure, and industrial spaces for the U.S. and select international markets. Mintel Trends also available.
Provides access to U.S. adult and teen consumer data on product and brand usage, spending behavior, media habits, and more. Data is pulled from the National Consumer Study (NCS) and the Simmons National Hispanic Consumer Study (NHCS). Experian Simmons OneView can be used to create customized reports and graphs. ** Access limited to 55 simultaneous users. ** ** Please click on the user profile icon and select 'Logout' when exiting to release the session for another user. **
Major business resource that provides access to scholarly and peer-reviewed articles from all disciplines of business, including marketing, management, accounting, banking, finance and industry information, in addition to market research reports. Articles, many of which are full-text, are from thousands of scholarly business journals.