Provides 600 yearly industry reports covering consumer markets, financial services, media, retail, leisure, and industrial spaces for the U.S. and select international markets. Mintel Trends also available. Note: You will be asked to create a free, personal account with your american.edu email address in order to access this database.
Contains statistics, forecasts, market analysis, and research on many topics to assist clients in design, implementation, and marketing of information technology systems and services. To access, log into your my.american.edu account. On the right sidebar, click on "Technology." Under "Personalized Links," click on "Gartner Research Portal." Please direct any questions to the IT Help Desk at firstname.lastname@example.org
Provides access to U.S. adult and teen consumer data on product and brand usage, spending behavior, media habits, and more. Data is pulled from the National Consumer Study (NCS) and the Simmons National Hispanic Consumer Study (NHCS). Experian Simmons OneView can be used to create customized reports and graphs. ** Access limited to 55 simultaneous users.
Please click on the user profile icon and select 'Logout' when exiting to release the session for another user. **
Contains more than 28,000 sources from over 200 countries in 23 languages. Includes Wall Street Journal television transcripts and newswires. **If you receive an error page when attempting to access Factiva, please clear your browser following the instructions in the library's FAQ, How do I clear my web browser's cache and cookies?**
Contains bibliographic citations, abstracts, and full text of articles appearing in international business and management publications, academic journals, and trade magazines published worldwide. ** Access currently available only when on the secure campus network (includes AU VPN). **