Subject Guides: IBUS 301: International Marketing: Market Research

Marketing Resources

Euromonitor Passport This link opens in a new window
Passport is a global market information database examining countries, consumers and industries. It offers integrated access to internationally comparable statistics, market reports and interactive visualization tools.
** Access limited to current AU students, faculty, and staff.
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GlobalData Explorer This link opens in a new window
Includes company and industry profiles and country PESTLE reports, as well as alternative data, such as tenders, social media, and job analytics.
IDC This link opens in a new window
IDC publishes market forecasts, industry analyses, case studies, vendor decision toolkits, and blog posts on the tech sector, including big data/analytics, cloud computing, consumer tech, infrastructure software, Internet of Things (IoT), mobility, networking, security, semiconductors, social business, storage, telecommunications and more.
Once on the platform, use the search at the top of the page to search our subscribed content and visit the MyIDC link to access your dashboard.
** Access limited to current AU students, faculty, and staff. **
Mintel Academic and Market Sizes This link opens in a new window
Provides 600 yearly industry reports covering consumer markets, financial services, media, retail, leisure, and industrial spaces for the U.S. and select international markets. Mintel Trends also available.