The Oxford Handbook of Political Communication provides contexts for viewing the field of political communication, examines political discourse, media, and considers political communication's evolution inside the altered political communication landscape. The sixty-two chapters contain an overview of past scholarship while providing critical reflection of its relevance in a changing media landscape and offering agendas for future research and innovation.
A comprehensive survey of political communication, divided into five sections: Part I: Explores the macro-level influences on political communication such as the media industry, new media, technology, and political systems. Part II: Takes a grassroots perspective of the influences of social networks - real and online Part III: Discusses methodological advances in political communication research. Part IV: Focuses on power and how it is conceptualized in political communication. Part V: Provides an international, regional, and comparative understanding of political communication in its various contexts
Reflecting the interdisciplinary nature of political communication scholarship, contributions represent research coming from communication, political science, journalism, and marketing disciplines, among others. The Handbook demonstrates the broad scope of the political communication discipline and emphasizes theoretical overviews and research synthesis, with each chapter providing discussion of the major lines of research, theory, and findings for the area of concern.