The SAGE Handbook of Political Communication by Holli A. Semetko (Editor); Margaret Scammell (Editor)ISBN: 1847874398
Publication Date: 2012-07-15
A comprehensive survey of political communication, divided into five sections: Part I: Explores the macro-level influences on political communication such as the media industry, new media, technology, and political systems. Part II: Takes a grassroots perspective of the influences of social networks - real and online Part III: Discusses methodological advances in political communication research. Part IV: Focuses on power and how it is conceptualized in political communication. Part V: Provides an international, regional, and comparative understanding of political communication in its various contexts