A global business information resource that provides market and industry intelligence, company SWOT analyses, country PESTLE reports, forecast data and news. Also includes the add-on databases Country Statistics, Financial Deals Tracker, Company Prospector, Investment & Advisory Prospector, Company Report Generator, and Market Data Analytics, under the databases link on the start page.
Provides 600 yearly industry reports covering consumer markets, financial services, media, retail, leisure, and industrial spaces for the U.S. and select international markets. Mintel Trends also available. Note: You will be asked to create a free, personal account with your american.edu email address in order to access this database.
eMarketer provides analysis, market data, and statistics on the internet, e-commerce, online marketing, social media, and emerging digital technologies around the world. ** Users may sign up to receive report notifications and custom alerts and may need to check their ProofPoint Digest emails or visit spam.american.edu to release messages.
See OIT's video for step-by-step instructions. **