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How do I find Market Share?: Home

Getting Started

Locating Market share can be tricky. While the library has several resources for determining a company or brand's market share, there a few points one should keep in mind when looking at the data.

  • Understand how a market's scope is being defined in the report. This is especially important when comparing market share reports from different sources. (For example, the market share for Samsung microwave ovens will be represented differently in a report listing the small household appliances as opposed to one on small kitchen appliances.)
  • Whenever possible, look at the market share as a percentage of value and in actual units.
  • Don't use just one year's worth of data, find multiple years.  Trends are important! Is the market share increasing, decreasing or flat?

Market Share Resources