MKTG 250: Fundamentals of Marketing and Business Communication

Online access to Advertising Age, a marketing trade publication that focuses on media sales, advertising, digital marketing, public relations, and more. Includes special reports and lists related to top agencies and marketing blogs.
** This database can only be accessed when connected to the secure campus network (includes AU VPN). **

Winmo contains all the data formerly contained in Advertising Redbooks and provides information about advertisers and ad agencies. This database lists over 19,000 advertisers that have at least $200,000 in advertising expenditures, the media they advertise by, as well as over 12,500 ad agencies that represent them.
**Access limited to a single concurrent user.**