Welcome to the MKTG 250 course research guide. The resources linked here will be helpful as you navigate the assignments for your class. Below, you will see a general collection of helpful databases, but you may find it most useful to use the tabs to the left.
Online access to Advertising Age, a marketing trade publication that focuses on media sales, advertising, digital marketing, public relations, and more. Includes special reports and lists related to top agencies and marketing blogs. ** This database can only be accessed when connected to the secure campus network (includes AU VPN). **
Winmo contains all the data formerly contained in Advertising Redbooks and provides information about advertisers and ad agencies. This database lists over 19,000 advertisers that have at least $200,000 in advertising expenditures, the media they advertise by, as well as over 12,500 ad agencies that represent them.
Access is limited to a single user at any given time.