Welcome to the MKTG 250 course research guide. The resources linked here will be helpful as you navigate the assignments for your class. Below, you will see a general collection of helpful databases, but you may find it most useful to use the tabs to the left.
Online access to Advertising Age, a marketing trade publication that focuses on media sales, advertising, digital marketing, public relations, and more. Includes special reports and lists related to top agencies and marketing blogs.
Winmo contains all the data formerly contained in Advertising Redbooks and provides information about advertisers and ad agencies. This database lists over 19,000 advertisers that have at least $200,000 in advertising expenditures, the media they advertise by, as well as over 12,500 ad agencies that represent them.
Access is limited to a single user at any given time.