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ITEC 616: Managing the Digital Organization

This guide provides links to resources that will be useful for the research necessary for ITEC 616: Managing the Digital Organization

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Researching a Company

Think about these three questions:

  1. Is the company public or private?
    Public companies issue stock. Public companies must divulge much more information than private companies.
  2. What does the company say about itself?
    Read a company's financial statements and annual reports, which are usually located on the company's website.
  3. What do others say about the company?
    Read news articles, investment reports, and other secondary sources to fill in the gaps.


Key Company Overview Databases

Business Databases

These databases are useful for finding scholarship, trade publications, news, case studies, and more.