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Marketing

Business Librarian

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American University Librarians
Contact:
Reference Desk: (202) 885-3238
Website

GENERAL MARKETING AND ADVERTISING WEBSITES

  • Ad*Access - The Ad*Access Project, funded by the Duke Endowment "Library 2000" Fund, presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955.
  • AdCracker - Create your own marketing and advertising concepts.
  • Ad Critic - Now run by Advertising Age.
  • AdFlip.com - "The world's largest searchable database of classic print ads."
  • AdForum - Worldwide advertising and ad agencies.
  • Ad Resource - Internet Advertising and Promotion Resources
  • Advertising Agencies in America - A directory.
  • Advertising Icon Museum
  • Advertising World - Resources for advertising & marketing professionals, students, and teachers.
  • American Marketing Association
  • Business and Market Intelligence
  • Business Researcher's Interests - Built for the serious market researcher, this site contains a wide array of high-level marketing tools. The index includes over 2,000 links to online resources, including newspapers, full-text databases, online libraries, and free reports from government, industry, and academia.
  • ClickZStats - Formerly Cyberatlas, he site provides readers with valuable statistics and Web marketing information, enabling them to understand their business environment and make more informed business decisions.
  • Direct Marketing Association
  • Emergence of Advertising in America - Presents over 9,000 images, with database information, relating to the early history of advertising in the United States.
  • Free Management Library - The Free Management Library is a clearinghouse of Websites ranging in topics from Advertising and Promotion to Y2K. The Free Management Library aims to supply "basic, how-to management information to managers particularly those with very limited resources."
  • GreenBook - Worldwide Directory of Marketing Research Companies and Services.
  • InsightExpress - Fee based Market Research reports.
  • International Advertising Association - A national trade organization headquartered in New York representing the advertising agency business, providing information on upcoming conferences, membership benefits or professional development programs.
  • Internet Intelligence Index - The Internet Intelligence Index is a compilation of sites useful in gathering competitor and marketplace information on the Internet.
  • KnowThis.com - The Internet's Reference & Resource Web Site for Marketing, Research, Advertising, Selling, Promotion & More.
  • MarketingProfs.com - Free registration and articles, tutorials and marketing FAQs.
  • Market Research Portal
  • The Marketing Resource Center - The Marketing Resource Center is designed to assist businesses with their traditional and Internet marketing efforts.
  • National Retail Federation
  • New York Public Library - A guide to starting your own business and how to do the marketing research.
  • The Right Site - Demographic reference and site selection service on the Web.
  • Scarborough Research - A Marketing Research Company
  • Science, Tobacco and You - Good resource on tobacco advertising with some general information.
  • U.S.A.Data Local Market Data Resource - USADATA provides updated consumer marketing data for marketing professionals and industry specialists. The site integrates demographic, lifestyle, and consumer shopping and product consumption data to provide an analysis of present and future U.S. consumer trends.
  • Ypulse - Daily news and commentary about Generation Y.

JOURNAL AND NEWS WEBSITES

Advertising Age
Adweek Online
American Demographics Magazine
Brandweek
Journal of Consumer Research
Marketing Magazine - Marketing Magazine is the only Canadian national weekly dedicated to the business of marketing, advertising and the media.
Marketing Today
Sales and Marketing Management
Web Digest for Marketers
What's Next Online - A free marketing newsletter.

STATISTICS

American Demographics
American Fact Finder
CenStats Databases
Consumer Expenditure Survey
FedStats: Economic Statistics
HispanSource.org - Source for Hispanic Market Information
The Right Site - Free demographics configurable in a number of ways
State and County Quick Facts
Survey of Current Business
United States Census
You Are Where You Live - Enter a zip code and retrieve a basic version of lifestyle cluster data.