Subject Guides: MKTG 250: Fundamentals of Marketing and Business Communication: Home

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Katie Hut

she/her/hers

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Subjects: Business, Economics

Business Librarian

Katie Hut

she/her/hers

Email Me

Subjects: Business, Economics

Welcome!

Welcome to the MKTG 250 class research guide. The resources linked here will be helpful as you assemble the research necessary to complete your marketing group project. Use the tabs to the left to find various resources based on the type of research you're doing.

General Information and News

Bloomberg.com This link opens in a new window
First time users: Create an account by visiting the Bloomberg registration page. Enter your @american.edu email address, then enter the verification code.
Bloomberg.com is a news source that provides global news and analysis, as well as focused business-specific coverage on companies, industries and markets. Includes access to Bloomberg Businessweek articles. Does not include the securities and financial information that can be found on the Bloomberg Terminal Workstations in Bender Library and the Kogod FSIT lab.
Economist.com This link opens in a new window
Authoritative weekly newspaper focusing on international politics and business news and opinion.
Includes mobile app and subscriber-only podcasts and events.
For quick access, click on the link above.
For a personalized experience or in the app, visit https://www.economist.com/, select the option to Log In, choose SSO, and select American University Library (not American University) from the list of institutions.
Economist Intelligence Unit This link opens in a new window
Offers political and economic outlook, long-term trends, industry forecasts and key indicators for regions and countries, including country-level data providing advice on risk, foreign investment and industry, and the business climate. Also provides in-depth market forecasts for the most frequently traded global commodities.
CityData was sunsetted in June 2024. Historical CityData files are available upon request.
Factiva This link opens in a new window
A major source of newspapers, web news, and industry news, containing 28,000 sources from over 200 countries in 23 languages. Includes Wall Street Journal television transcripts and newswires. Includes company profiles.
Financial Times This link opens in a new window
The latest UK and international business, finance, economic and political news, commentary and analysis from the Financial Times.
** Registration required. Only current AU students, faculty, and staff are eligible to register for and access FT.com **
New York Times (website access) This link opens in a new window
First time users: Follow the instructions in the library's account registration guide.
Access to the website of the New York Times - one of the world's leading newspapers.
Includes access to the New York Times InEducation curated reading lists.
Click the Log In button and sign in to access full news content 1981-present.
Washington Post This link opens in a new window
Full access to Washington DC's daily Pulitzer-Prize winning newspaper featuring local, national and international news.
Registration required! Follow these instructions to register for or troubleshoot your AU-sponsored account.
Once your account is verified and subscription connected to AU's organization, sign in at https://www.washingtonpost.com to access.
Wall Street Journal This link opens in a new window
NEW! Registration required! Please click on the database link for instructions on registering for or reactivating your AU-sponsored account.
Once your account is activated, sign in on https://www.wsj.com/ to access.
Full access to the Wall Street Journal, with global coverage of business and financial news, in addition to national and international news. Includes English, Chinese, and Japanese editions.