Welcome to the MKTG 250 class research guide. The resources linked here will be helpful as you assemble the research necessary to complete your marketing group project. Use the tabs to the left to find various resources based on the type of research you're doing.
Country political and economic analysis and forecasts from the Economist Intelligence Unit. ** Access this database using Chrome, Safari, or Edge browsers. Website is not loading in Firefox browser. **
A major source of newspapers, web news, and industry news, containing 28,000 sources from over 200 countries in 23 languages. Includes Wall Street Journal television transcripts and newswires. Includes company profiles. **If you receive an error page when attempting to access Factiva, please clear your browser following the instructions in the library's FAQ, How do I clear my web browser's cache and cookies?**
The latest UK and international business, finance, economic and political news, commentary and analysis from the Financial Times. ** Registration required. Only current students, faculty, and staff are eligible to register for and access FT.com **
First time users: Follow the instructions in the library's account registration FAQ and complete registration using your AU email address. If you have an existing paid NYT subscription, you must cancel it before linking it to the library's subscription.
Access to the website of the New York Times - one of the world's leading newspapers.
Click the Log In button and sign in to access full news content 1981-present.
Registration required! Please click on the database link for instructions on registering for your AU-sponsored account.
Once your account is verified and subscription connected to AU's organization, sign in on https://www.washingtonpost.com to access.
Full access to Washington DC's daily Pulitzer-Prize winning newspaper featuring local, national and international news.
NEW! Registration required! Please click on the database link for instructions on registering for your AU-sponsored account.
Once your account is activated, sign in on https://www.wsj.com/ to access.
Full access to the Wall Street Journal, with global coverage of business and financial news, in addition to national and international news. Includes English, Chinese, and Japanese editions.